Snoop Dogg is no more.

The former ganster rapper held a press conference yesterday to announce that he will now be making reggae music under the name Snoop Lion.

Lion, who's real name is Calvin Broadus, announced in the press conference in New York City that a trip to Jamaica in February had been life-changing for the 'Gin And Juice' singer and that he now wanted to make music that his "kids and grandparents can listen to." 

To support his new artistic direction, Lion will release a raggae album called Reincarnated later this year, the album being named after what Lion says is his new status as "Bob Marley reincarnated."

Lion has also been given the blessing of Bob Marley's son Rohan.

"I feel like I've always been Rastafarian," Snoop said of the spiritual/religious Jamaican movement, and explained that during his 35 day trip to Jamaica he had visited a temple, was renamed Snoop Lion and was also given the Ethiopian name Berhane, meaning "light of the world."

He then showcased five songs for a small crowd, including a song that highlights his new opposition to gun violence, 'No Guns Allowed.' It features his daughter and includes the lyrics, "No guns allowed in here tonight, we're going to have a free for all, no fights."

Lion says his change in artistic direction has grown from him becoming "tired" with the formulaic nature of hip-hop.

"Reggae was calling ... it's a breath of fresh air," he said. "Rap isn't challenging; it's not appealing."

Reincarnation was produced by mega DJ Diplo and will be released via Vice Records. A documentary about Lion's evolution called Reincarnated will also be produced by the taste making brand Vice and will screen in September as part of the Toronto International Film Festival.

Watch the trailer for Reincarnated below: